Psychology is the science of the mind and behavior. It is a broad field that encompasses the study of human thought, behavior, development, personality, emotion, motivation, and more.

While many aspects of psychology are intricate and involve a great amount of study to understand, there are some things that everybody can understand. Psychology is one of those fascinating things that we use almost every day without even realizing it.

Psychology In Website Design: A Case Study Promoting Safety Vs. Risk


One of the basic studies helping designers to understand users is psychology. Design can be an incredibly powerful tool when you understand how psychology influence’s people’s behavior.  Some people are used to thinking of design as a purely artistic job but there is much more standing behind it. The sense of beauty and inspiration are not enough to create the proficient design. That’s why designers should possess certain knowledge and skills of distinct sciences to do their job right. Psychology knowledge helps to create the design which will make users perform the actions they are expected to such as making a purchase or contacting the team.


The outcome of the work can be even more positive if a designer applies psychology in the creative process since the science gives the close understanding of the target audience. Psychology is an effective tool in design which makes the creative process more productive while the result is going to be more user-centered. For more ideas, you can click here. You can also go through this link for other inspirational ideas by clicking on this link.